(ESPN) LaVar Ball said that son Lonzo Ball is doing something that Michael Jordan could never do: sell shoes for $495. 

During a panel discussion on Fox Sports 1’s “Undisputed” about the new $495 ZO2s that debuted last week under the Big Baller Brand, co-host Shannon Sharpe advised LaVar Ball that “Michael Jordan couldn’t command [$495] for shoes.”

“Because he ain’t Lonzo Ball, that’s why,” LaVar Ball said. “Did he have his own brand coming in? It’s a new era called the Ball Era.”

Last week’s unveiling of Lonzo Ball’s new shoe created much buzz, mostly negative because of the price and the product won’t ship until November. The hype began when Lonzo Ball led UCLA to this year’s NCAA tournament and his father made a bunch of claims about his sons talents and his own. He also promised to promote the family-built Big Baller Brand as his son made the transition to the next level. Lonzo Ball is expected to be a top-three pick in next month’s NBA draft. 

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